Your open house is more than a walkthrough—it’s a chance to create emotional connection. And while full welcome kits are great, sometimes it’s the smallest touches that leave the biggest impression.

Here are three easy merch additions that instantly elevate the experience for prospective families:

1. Branded First-Impression Station

Set the tone the moment guests walk in. A branded table runner, a clean scent (like citrus or cedar), and printed signage with your school’s values or Scripture theme can shift the mood from “tour” to “hospitality.” Bonus: include a small branded card or magnet guests can take home right there.

2. Custom Name Tags or Lanyards

Give each guest a pre-printed name tag with their child’s name and grade—then hand it to them personally. It’s a simple gesture that communicates: “We were expecting you.” It also creates belonging from the very first minute.

3. Take-Home Reminder

Instead of another brochure, leave them with something they’ll actually keep. Some favorites:

• Faith-based sticker or notecard with a Scripture and your school name
• Mini candle or bag of locally roasted coffee with a custom tag
• A small card that says “This is where we belong” or another brand-aligned message

Want ideas for what to include in a full welcome kit? Check out our post on What to Put in a Christian School Welcome Kit (That Families Actually Keep).

Or if you’re ready to go beyond the basics, learn how to turn simple merch into a premium experience.

Need help creating memorable first impressions? Let’s make your next open house unforgettable.