Stickers might seem like small potatoes—but for nonprofits, they’re one of the smartest marketing moves you can make. Why? They’re portable, sticky (literally and figuratively), and surprisingly powerful at turning supporters into ambassadors.

Here’s how to make them work for you.

Why Stickers Still Work (Even in a Digital World)

In a world obsessed with pixels and platforms, stickers stand out precisely because they aren’t digital. When someone adds your sticker to their water bottle, laptop, or car window, they’re opting into your mission in public. That kind of earned visibility is rare—and it’s free once the sticker is in their hands.

The key? It has to be good enough that people want to stick it.

Design Tips That Actually Get Your Sticker Used

Most nonprofit stickers get tossed because they feel like an afterthought. Fix that.

Here’s what works:

• Identity + Emotion. Include a bold slogan or mission phrase, not just your logo.
• Shape > Size. Die-cut shapes are more likely to be used than generic rectangles.
• Feel matters. Soft-touch or matte finishes feel premium and increase perceived value.
• Match the medium. If you want it on a laptop, don’t make it huge. If it’s for water bottles, make it waterproof.

Pro tip: Don’t print your web URL in tiny font at the bottom. Either make it visible or embed a QR code that actually goes somewhere useful—like a campaign landing page.

Pair Stickers with Donor Kits for Maximum Impact

Don’t just hand out stickers at booths. Include them in:

• First-time donor thank-you packs
• Monthly sponsor welcome kits
• Volunteer appreciation gifts
• School and church partnership mailers

People keep what feels intentional. When your sticker is part of a well-thought-out merch experience, it reinforces your brand and mission.

→ See donor gift ideas that actually get kept

Stickers Are Low-Cost, High-ROI Brand Builders

Most quality vinyl stickers cost less than $1 each when ordered in bulk. That’s cheaper than pens—and a whole lot more visible. Compared to digital ads or direct mail, they’re pennies-on-the-dollar impressions.

The difference? Stickers only work when they’re good enough to be used. Don’t waste the opportunity with boring designs.

Want Your Message to Stick?

We help nonprofits create stickers and branded merch that actually get seen—and remembered.
→ Browse our merch gallery for examples