The Merch Table is Your Frontline Admissions Team—Treat It That Way
Let’s be clear: the merch table isn’t just for leftover tees and lanyards. It’s your school’s handshake. Your calling card. Your first chance to whisper, “This is who we are,” before a parent ever steps into your curriculum night presentation.In classical schools, we...
Orientation Week Merch Strategy: How to Set the Tone From Day One
Orientation week is not a checklist. It’s a cultural event. A tone-setter. The opening chapter in your school’s story for new families. And while schedules, folders, and speeches matter… there’s one underrated tool that does more heavy lifting than people realize:...
How to Turn House Merch into a True Rite of Passage
If your house system is just a sorting hat and some T-shirts, you’re missing the point. House identity in a classical school isn’t just about competition. It’s about culture. And when done right, house merch can become one of the most powerful tools of formation you...
Why Every Classical School Event Should Include a Merch Touchpoint
Let’s be honest: classical schools throw some of the most memorable events on the planet. Feast days with costumes and Shakespeare quotes, Latin declamation contests that make grown adults weep, and spring galas that feel like a Chesterton-themed Bridgerton episode....
What Students Learn From Seeing Parents Wear Your School’s Merch
In classical education, we understand that formation doesn’t stop at the school doors. It flows through carpool lines, dinner tables, and community events. But one of the most overlooked tools in a school's formation toolkit isn’t found in the curriculum—it's hanging...
Merch as Formation: What Your Spirit Store Teaches Without Saying a Word
In classical schools, it is often spoken about the formative power of culture. We know that beauty shapes affections, repetition cultivates virtue, and that children absorb not just what we teach—but how we live. And yet, when it comes to our merch tables, spirit...
How to Launch a Mini Merch Store for Your Practice (Without Getting Overwhelmed)
Launching a merch store for your medical practice sounds great in theory—until someone actually has to do it. Between patient care, staff schedules, and the general chaos of daily operations, it can feel like one more thing on a plate that’s already overflowing. But...
Print vs. Embroidery for Medical Apparel: What’s Worth It?
When it’s time to outfit your staff in branded apparel—polos, jackets, scrubs—you’ll hit a common crossroads: print or embroidery? The right answer depends on more than just cost. It’s about durability, perception, and how each piece reinforces your brand in the eyes...
How to Design Medical Merch That Aligns with Your Brand (Not Just Your Logo)
Let’s make one thing clear: slapping your logo on a stress ball is not branding. It’s printing. And patients can tell the difference. If you’re a private practice, specialty clinic, or ambulatory surgery center, your brand is more than your name. It’s how you make...
The Real ROI of Branded Swag in Private Practice
Most private practices still think of branded swag as a marketing “extra”—a non-essential expense to be cut when budgets get tight. But here’s the reality: branded merchandise isn’t an expense. It’s a strategic patient acquisition and retention tool hiding in plain...