Trying to raise money with spirit wear? Great idea—but most schools leave money on the table because they get these three things wrong:

1. Poor Product Selection

If your merch is generic or overloaded with 20+ options, it’s going to flop. Focus on 5–8 high-quality items that people actually want to wear and use.

2. Low Margins, No Strategy

Slapping your logo on $5 shirts and marking them up $3 won’t fund your playground. You need the right products, pricing, and promo plan to generate real margin.

3. Weak Promotion

Most schools quietly drop the store link in an email and hope for sales. You need launch hype, reminders, visual previews, and deadlines to drive action.

Want to know why most fundraising merch stores fail—and how to fix yours?
👉 Read the full guide here.