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Don’t Just Slap a Logo On It: How to Create Branded Merch People Actually Want

Don’t Just Slap a Logo On It: How to Create Branded Merch People Actually Want

by BRND | Apr 8, 2025 | Strategy & Inspiration

Most swag ends up in the trash. You know the kind: cheap pens, awkward-sized shirts, mugs that never leave the cabinet. At some point, someone signed off on that stuff thinking it would “build brand awareness.” It didn’t. It annoyed people. Branded merch doesn’t work...
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